Something More- Live Brief

Interesting points made by Something More studio during introduction talk:

• Never stop questioning what you are doing
• Collaborate with people better than you
• Interrupt normal
• Helping hearts project- mentioned the importance of brand guidelines

The live brief:

Present to them a very compelling story about a very ordinary word...presenting is important in getting your ideas and thoughts across successfully as a designer. The aim is to tell a good story with our word in under 5 minutes.

Group: Me, Will, Jake, Beth

Word: Beige

Starting the live brief:

Our first thoughts when receiving the word 'beige' was that it was boring and lifeless. So our aim for the presentation is to make the word beige...seem less beige, in a humorous way. 

We aim to do this through stating all of the good things in life involving beige such as food, fashion and nature and everyday activities involving beige, making the audience realise how underestimated the colour beige is and that we should appreciate it more. Our aim is to change everyones opinions of it.

Beige foods that are loved by us all:

• Hummus
• Chicken
• Crisps
• Pita
• Waffles
• Bagels
• Bread
• Croissants
• Scampi
• Rice

Activities involving beige:

• Watching paint dry
• Applying concealer to your dark circles in the morning
• Adding too much milk to your cup of tea

After brainstorming some ideas, we made a rough plan for the presentation and the order of things that we want to go through:

1. Original definition of beige from urban dictionary (humorous version)

2. Common mistakes (shown through a colour wheel showing how beige is seen as the wrong colours)

3. Beige foods that we can all agree, are amazing

4. Fun/humorous activities involving beige (which we will document ourselves doing in videos for the presentation)

5. Beige in the wild (photographs of people wearing beige in town)

6. Different ways to wear it (photoshoot of us each wearing a different item of beige clothing, which we will also wear at the presentation)

7. Beige in nature (animals)

8. Last slide...the new definition of the word beige: appreciative and thankful for the colour, creating contrast with the first slide which is the original definition of beige (describing it as boring and dull)