Chip Kidd: Offset

As a group, today we watched a 40 minute lecture video by Chip Kidd that he did for Offset Festival in 2009. Throughout the lecture he spoke about general problems and strategies when designing a book cover from his personal experiences; this was extremely useful to watch as this is what I will be designing in my next brief.
The lecture was also enjoyable to watch as Chip Kidd spoke about his past experiences in a humorous way, giving us an idea of what it is actually like sometimes working in the industry.

Key points he made;

• Sometimes the editor will love the piece, where as the author may hate it
• Augusten Burroughs- running with scissors (research this)
• You will have to design things that wont always interest you
• Don't always try to be too clever with your designs
• Typography can take your eyes on a journey
• "type is nice, you can read it" maybe suggesting a design can be purely type based? type is the most important part as you need to be able to read it?
• Extract the idea from the author
• Dissect and re-use design ideas
• A design can be purely typographic
• Adaptation of found objects, simplicity within this