Monday 4 December 2017

Grid Systems - Module 2 Studio Brief 1

Another important design rule to consider thoroughly when creating a publication for design is Grids. Grids help to give a design structure, professionalism and order; a grid is a network of lines. It is a
tool for generating form, arranging images and organising information.

“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” -  Josef Müller-Brockmann

Golden Section:
  • The proportional dimension in nature. Harmonious grid
  • A+B=...
  • When you remove a square from a golden rectangle, you get another golden rectangle
  • The process can be repeated over and over again
Multi Column Grid:
  • Provide flexible formats for publications 
  • The more columns, the more flexible the grid
  • Can have 2 different arrangements that meet in the same grid system
  • Margins
  • Not all the space has to be filled
Designing with a Hangline:
  • Clarity
  • In addition to creating vertical zones with the columns of the grid, you can also divide the page horizontally
  • The idea of stacking; horizontally OR vertically
Modular Grid:
  • Consistent horizontal divisions from top to bottom
  • Muller Brockmann
  • Karl Gerstner
  • Gerstner came up with a set of guides that allowed print designers to create far more variations in layout than was possible with standard grids
  • Start with strict rules
Baseline Grid:
  • Governs the whole document, the grid lines that run through. Organises the text
  • Idea of using 2-3 typefaces within the same grid system
  • To style headlines, captions, and other elements, choose line spacing that works with the baseline grid, such as 18/24 for headlines, 14/18 for subheads, and 8/12 for captions
  • Common rhythm  

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