tool for generating form, arranging images and organising information.
“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” - Josef Müller-Brockmann
Golden Section:
- The proportional dimension in nature. Harmonious grid
- A+B=...
- When you remove a square from a golden rectangle, you get another golden rectangle
- The process can be repeated over and over again
Multi Column Grid:
- Provide flexible formats for publications
- The more columns, the more flexible the grid
- Can have 2 different arrangements that meet in the same grid system
- Margins
- Not all the space has to be filled
Designing with a Hangline:
- Clarity
- In addition to creating vertical zones with the columns of the grid, you can also divide the page horizontally
- The idea of stacking; horizontally OR vertically
Modular Grid:
- Consistent horizontal divisions from top to bottom
- Muller Brockmann
- Karl Gerstner
- Gerstner came up with a set of guides that allowed print designers to create far more variations in layout than was possible with standard grids
- Start with strict rules
- Governs the whole document, the grid lines that run through. Organises the text
- Idea of using 2-3 typefaces within the same grid system
- To style headlines, captions, and other elements, choose line spacing that works with the baseline grid, such as 18/24 for headlines, 14/18 for subheads, and 8/12 for captions
- Common rhythm
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