Sunday, 22 October 2017

Erik Spiekermann and House industries- video notes

In order to gather research for studio brief 3, I started with watching videos by Erik Spiekermann and House Industries, while watching I began to take notes. From my notes I will research more into them which will help me to start my typeface with some successful background research.

Erik Spiekermann:

-He says designing a typeface is like writing music; research more into what he means by this
-"It will sound different if it is a boy or a girl"; these small details make all the difference
-He starts to sketch 1 or 2 ideas then turns it into data
-Idea of creating a design, putting away till the next day then drawing it out again from memory for a different outcome; this makes his design original and unlike something that has already been designed.
-"Without letters we don't exist"
-He loves how things look different in different languages
-Reading is important; its what made language
-"There's no geniuses"
-Design should be more open and accessible so we can communicate better
-Graphic design can change lives
-You don't see all the tiny details; you see it as a whole
-Every typeface has a face (personality?)
-"The silence in between is when you design"
-You can't make good design while sat at home; go out and see the world! meet new people, try new things, read, explore

House industries:

-Drawing makes you into a better designer
-Think about how each individual letter works with another
-Lettering can stand on its own as a logotype
-Background knowledge and experience is important in order to become a good letterer
-Was founded in 1993

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