As my first project my brief was to design an original ligature in a group of 4 using one of the Vignelli typefaces; Bondoni, Helvetica, Garamond, Futura, Times Roman and Century Expanded. As a group we chose the typeface Helvetica as it is a classic and always look professional. As a group, we had to chose a word to base the ligature on; we chose the word 'Tipsy' - inspired by freshers week.
Our aim was to create 100 ideas as a group and then narrowed them down till we reached our final design.
We experimented throughly throughout the week; continuous line, tracing, repeating patterns, negative space, pattern, timed drawings and more. We then began to design digitally on photoshop to narrow our best ideas down.
This was our final ligature design
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