Kerning

Today we were told a little bit about what kerning is and how it is such a key element when designing a logotype, as well as graphic design in general. Kerning is the spacing between each character. I will now research more into it.

Notes:
-Perfect typeface needs a kerning grid
-People to research: Albrecht Durer, Johann Neudorffer, Muir McNeill, Tschichold
-Golden ratio
-The golden ratio divides a line in 2 parts relating to each other at approximately 1:1.618
-Italian mathematician Luca Paoli
-If you're going to re-brand something, stay true to the original design
-Classic/original designs have to be represented
-Why do we re-brand in the first place?
-Helvetica: Straight, crisp, neutral, classic

We then did a kern down task using only a few random letters which we had to make a word out of. Our word was 'Qwd'

1. A budget supermarket; kept the kerning close and tight (you're on a budget so you're going to be quite tight with money) also basic as it wouldn't be affordable to do anything too fancy with it.

2. Luxury fashion brand; over lapping to represent clothing layering, kept it quite busy and interesting/fun.

3. Condom manufacturing brand; Fitted the letters into each other to represent sex. Kept them interlocked and playful.

4. I.T Company; evenly spread to make it look professional but moved letters around so it wasn't boring. Kept quite crisp and generic.

5. Indie band; The 'Q' was thrown on top for a more edgy and messy look so it would represent indie music. Gave it an energetic feel.

6. Funeral director; Evenly spaced, not too distracting so that it looks respectful . Safe and boring so it looks approachable.

7. Children's TV show; Kept it quite wonky and spaced out to represent playfulness and made it childlike, not too professional or complicated.