These ideas are a lot more visually interesting, relevant and successful in communicating my message and issue, peers also agreed with this. perhaps. Furthermore, when developing these designs, I used the same colour palette of 4 neon colours in order to create consistency throughout the campaign design.
I showed the designs above to 2 of my peers and they said that the designs that use a face alongside smaller symbols are the most visually interesting, I also agreed with this so I was glad. This idea focuses on the effects that social media has on our mental health, the cloud communicates the idea that our social media versions aren't real and that they are made up in our heads, and the wifi symbol makes it clear that the issue focuses on social media relating to mental health as well as working as a nice little detail.
Below shoes the final logo and the variations. I felt that the monochrome version worked best as it is the clearest and most effective, a more minimal design also communicates a stronger message as it is more memorable.
Furthermore, the logo comes in 4 additional variations which use the 4 neon colours from the campaign colour palette. Depending on the neon background colour of the design, the logo outline will be used in the opposite neon colour- the publication also uses this as a rule on certain pages. The monochrome logo will be used as the Instagram icon and on the front of the publication, whereas the colour designs are more relevant to the posters.
Below shows the logo applied to the campaign elements:
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| Close up of it applied to one of the 4 posters (it is in the same place and scale on each poster) |
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| Close up of the logo on the introduction page of the publication |
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