Packaging Research

The design concept for the exhibition focuses on making the designs look like they are recipes/ingredients for food packaging labels, through focusing on communicating the ingredients that go into creating a piece of art work. This concept also aims to shows the creative professionals the potential in soon-to-be graduates and to see the elements that creativity at our university involve. 

The ingredients elements communicate each creative element and hard work that goes into creating one piece of art work. I did some initial research on how typical food labels look, in terms of how all of the information that goes on them, but it was more important to research into actual interesting food packaging designs, as well as physically looking at the details to food packaging.

Jess showed me these mockup examples she created of how food packaging could be incorporated into the physical elements created for the exhibition:

Additionally, below are a range of different food packaging designs that I found interesting which relate to the concept of the exhibition.

The image below shows adverts that were designed to communicate strawberry flavoured products. The aesthetic and colours choices used for the adverts are extremely successful in terms of communicating the flavour- sweet, fresh and pastel. The use of a pastel, minimal colour palette works really well to create contrast with the bold typography.

Below shoes crisp packet designs that I found interesting. The designs in the first image use a consistent, fun aesthetic throughout each packet, but just in different colours- this is useful as it still helps them work as a set, whilst still being different. The use of typography to highlight certain elements also works really well. The second image shows the Walkers re-brand, I found these designs a lot more exciting than the original Walkers packets, the designs almost look like a celebration of Walkers crisps.

More interesting, unique designs used for packaging- focusing on colours palettes, interesting use of layout and imagery/illustrations.

I also did some first hand research on food packaging products that I had, it was a lot more helpful to look at packaging physically to see what is actually needed on a food product. However, I noticed that the back of these packets is often very crammed with information so the front is kept more minimal. Additionally, my designs for food packaging wouldn't need this much information on the back- just the main information that needs to be on there as well as the message and proposal of the exhibition.