The exhibition needs to have an overall fun, bold aesthetic so it is different to the previous years branding which focus on a more minimal aesthetic. A bold aesthetic reflects better on the on-going creativity and fun at our University. I felt that a funky, illustrative approach would be most appropriate. Below shows the development process of the carton illustration- experimenting with colour and shading.
These designs were the ones that worked most successfully. The second image shows the carton with all the ingredient and nutrition information based on creative elements/ingredients. The front of the carton displays the tagline for the exhibition 'The Whole Package' which communicates that every student at our University has the whole package that the creative professionals are looking for, as well as the uni logo. The cover also displays information about our uni ranking no.1 in the league tables as this encourages the public to choose our exhibition over other universities exhibitions.
Furthermore, peer feedback mentioned that the pink carton designed worked much better than the yellow which I also agree with, this design looks most crisp and exciting. One comment also mentioned that it looked like strawberry milkshake. The University logo was incorporated into the milk drip illustration which works well.
Additionally, Jess and Annie both really liked this design and suggested that it could also be used as the brick folly- as the brick folly consists of 4 sides, the same way that a carton does. Below shows a quick mockup example that Jess created.
Furthermore, I have developed the 2 sides of the brick folly that are visible in the poster design. The two designs use the same information and elements as the poster, with changes to the composition and sizes of certain elements to fit better within the dimensions of the brick folly.
 |
| Front |
 |
| One of the sides |
No comments:
Post a Comment