Sunday, 3 February 2019

Posters Finals

Below shows the posters as possible finals that I will get digitally printed tomorrow. The posters use a lot of the same colours throughout the 3 of them so that they all work together as a set, this is also achieved through using the same typography but in different compositions. The colours of the backgrounds match the colours in the typography, the colours in the typography take their references from the popular Durex condom flavours. Each page also uses the Durex logo in the bottom right corner in the same way that previous Durex adverts do. 

I am a lot happier with how they look now than when they were photography based. The illustrations a lot more unique and eye-catching, as well as linking in well with the stickers and social media content/videos. The posters also link in with the concertina publication through using the condom typography. I feel that the campaign has a much more consistent aesthetic now. 




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