Group Project Idea Development

This afternoon, as a group we have begun to discuss our ideas in more depth so that we can now decide which idea we want to take forward as the theme of the exhibition branding. The idea that we have decided to take forward is Idea 6 (one of our favourites from yesterday): 'Idea 6: The idea of a cassette used to be swap. Linking to to idea 2 because something dead to one person was new life to someone else; swapping one of your old cassettes with another persons cassette, the new cassette would be completely new and intriguing to you. Ben told us about an old 70s TV show called Swap Shop. As a group we really liked the nostalgic aesthetic of the Swap Shop TV show, which would also resonate with older designers. The 70s aesthetic also links to the history of micro-genre as that is when they originated'

We have now also started to come up with ideas for names. The first name idea was 'Tape Wake' relating to the idea of a cassette funeral, a 'wake' is the event which takes place after a funeral. However, we have decided to scrap the idea of linking it to the cassette funeral idea as the idea of cassette swap inspired by the TV show swap shop was stronger without linking it to a cassette funeral. It would become too complicated, a simpler more focused theme works best.

Furthermore, we have decided that for the name we want to link it to Swap Shop by using 2 words both consisting of 4 letters each. We made a list of words that relate to the cassettes and theme; tape, swap, shop, case, show, take, play, tune. In the end we decided to go with 'Tape Swap' it is effective as it is simple without being boring, and links well with swap shop without being too similar.

We have also started coming up with ideas for all the deliverables and started to briefly decide who is creating what, however we couldn't decide too much as a few members were missing.

The original Swap Shop logo