I came across a lot of interesting app designs when scrolling through, however there were 2 app designs/concepts that intrigued me the most; Rugu and Place.
Rugu: 'Uniform launches augmented reality product review app, Rugu, aimed at Snapchat generation'
'Most of us hesitate to buy anything before reading online reviews, but with a reported rise in fake reviews it’s hard to know who to trust. In response, design agency Uniform has created Rugu, a prototype product review app using augmented reality'
The app Rugu is designed to allow the user to pick up a product they’re using in real life and quickly record and share their reaction to it by “throwing” poo and/or heart emojis at it whilst using the app. It recognises products by their shape, colour and pattern, and showing users’ impressions in augmented reality, through the smart device. Users also have the option to film their own experiences, leave comments, take photos and even create memes.
There is a need for an app like this since online reviews can often be fake and untrustworthy, being able to see what people like yourself think of a product before wasting your money on it is extremely helpful. The app is successful and exciting as it actually interacts with the user personally.
“Young consumers are hungry for a way to immediately engage,” “share stories they produce, and tap into content from peers, with a sense of humour.”- Tim Sharp, from Uniform.
The second app 'Place' was launched by Ikea. It allows the user to try before you buy by virtually placing the item of furniture in your home. The app uses augmented reality (AR) to “experience, experiment and share how good design transforms any space,”
Every object that is available on the app is three-dimensional and true to scale so that any resulting purchase will be the right size, design and function. Place is very similar in a way to the Rugu app as both apps allow the user to try something/interact with a product before actually purchasing it. Place was created using Apple’s new ARKit technology which automatically scales the piece of furniture based on the room dimensions with 98 percent accuracy.
The app is available on the App Store, it also allows the user to capture the object in their space, share the images. You can also purchase directly through the app which is extremely useful as it would be a faff to have to leave the app and separately find the product on the website in order to purchase it.
I downloaded the app myself so I could see how it actually worked and to have a little play around. I found it really fun and useful and would definitely use it in the future if I needed to.
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