Colour Research

The concept and proposition that we discussed for the exhibition focuses on the idea that every piece of art at the exhibition tells a story- this concept relates to how much time, research, and the overall development process that goes into creating work at our university. The big idea for our exhibition focuses on how its not just a pretty piece of work but that everything has and tells its own story.

Furthermore, the design could reflect the idea of a story/journey. We discussed things that we relate with stories: fairytales, journey steps, books, childhood/nostalgia, pastel/light bright colours. I have started with researching into colours:

One of our original ideas was that gold could be used consistently throughout the exhibition branding in order to reflect the colours of the new university building, gold also relates to fairytales as the metallic relates to fairytales being 'magical'. However, the only issue is that foiling a lot of the deliverables may be very time consuming as the deadline is only 2/3 weeks away, perhaps maybe just the flyers could use gold foiling. Additionally, yellow could also relate to this as it is the most similar non-metallic colour to gold.

Example of gold foiling that I saw
at a book store in the past 

Additionally, Pantone actually has a colour titled 'Fairy Tale'. Jess mentioned during the discussion that fresh, pastel colours reflect on the idea of fairytales so this colour would be perfect. I also think the softness of the pink relates back to childhood (reading stories as a child).

Also, fairytales and stories were often read to us as children during night time; the use of a dark blue shade would relates well to the idea of night time. I found this shade would work well as it is quite a warm dark blue shade:

Another pastel colour that I think would work well with the two colours above is a light green/turquoise shade .Additionally, green is often used in stories and fairytales as the scenes are often set in the outdoors/woods/nature settings. Below show two green shades that I think would work well: