Poster Inspiration

Before going ahead and taking photographs to use for the posters, it was important to research into photography based posters. The main inspiration for the photographs comes from Matthieu Lavanchys shoot “irl” emojis for McDonald’s Germany.

 I loved the simplicity of the photographs as it looks extremely crisp and beautifully shot, this is what I tried to achieve when taking my photographs too. My photographs use a main object in the middle of the page in the same way. A minimal aesthetic for my posters would effectively communicate the message, a minimal aesthetic is also relevant as the Durex campaign focuses on a sensitive topic

Shot in London, the three resulting images feature a Royal TS (a German burger similar to the Quarter Pounder), a disposable cup and some french fries. Although appearing digitally fabricated, each item was cooked and styled by Seiko Hatfield with art direction by Marie-Therese Humer who decided how close the emojis should be to the original McDonald’s products.