Studio Practice: Further Publication Development

I have started to develop the Durex publication/information guide further, I asked for advice from peers on how to develop it further as well as working on it and tweaking it the way I wanted.

I started with developing the cover as I felt that the typography looked a little out of place. The typography used spells the hashtag that appears throughout the campaign (Make it the norm) that I created using actual condoms. I felt that the condom typography was too different to the photograph behind. I decided to create outlines of the typography which I then filled with a solid cover, this worked much better and looks a lot quirkier which is what I was aiming for. The solid colour also links with the white outlines around the photographs.

I decided that the photographs needed something more line/vector based added into them in order to link them to the vector shape badge designs that I created for the campaign. I have added subtle white line shapes to each photograph using the pen tool to make them look quirkier and a bit more interesting, creating a younger/more fun aesthetic which is suitable for the target audience.

Peer feedback also mentioned that some of the text pages looked a little empty as there was often a lot of white space around the text. Comments mentioned that I could combine some of the texts from 2/3 pages into one page for example, in order for the pages to look more full. This comment was extremely useful and worked effectively when I combined the text from a couple of pages into 1 or 2 pages instead. The amount of pages is now down from 9 to 7 (including cover and intro page).

Peer feedback also mentioned that adding headings would be useful too, so that the reader knows what each section is going to be about. I have added headings where relevant, this helps to break up the sections, the larger heading text also looks effective with the smaller chunks of text.