Further Research

Since our idea for the concept and proposition of the exhibition focuses on the idea that every piece of art tells a story- relating to how much time, research, and the overall development process that goes into creating work at our university (the whole story). We know that we want the design to also reflect this through focusing on design and aesthetic relating with stories: fairytales, journey steps, books, childhood/nostalgia. The idea of every piece of art telling a story also relates to the journey of how Leeds Arts University became what it is today

For typography I have researched into old gothic medieval typography that is often used in old classic story books such as Cinderella, Snow White, grimm brothers books and more. The old medieval typography would look interesting if it were used for the title on the flyer and/or poster.

Additionally, I have also researched into classic children story book covers. I noticed that a pastel colour palette is often used which is what I researched into previously, also that the covers are often very busy. However, I think a more minimal approach than these would be more appropriate as we want the branding to appear professional to the people from industry visiting, containing all the important information alongside clever imagery/photography relating to the concept.

Another design that these covers often use is decorative antique page borders, this could be interesting to use in the poster design perhaps, but in a more subtly. Furthermore, another thing I noticed is that the main image on the cover is often is also in a shaped border, it would be interesting to create imagery that had to stay in a border/strict grid system within the page.

Mood board created by Jess from my group