SB2 Collaborative Brief- Creative Advertising

For Studio brief 2, I am collaborating with two Creative Advertising students; Jess (art director) and Annie (copy writer). My role is the Graphic designer but we will all have input into the concept/ideas, design and research. The brief requires us to create the concept and promotional campaign for the Leeds Arts University annual end of year show. This needs to include the Foundation End of Year show which takes place 16 May 2019, as well as the Degree End of Year show which takes place on 7 June 2019.

The exhibition branding needs to successfully attract the people from industry that can actually give graduates jobs, as well as attracting people in general to come. The design concept needs to be representative of all of the courses, so the concept should aim to be as creative and eye-catching as possible.

Deliverables include:

Mandatory:

• External Signage Blenheim Walk. Signage covers the four sides of the brick folly, each panel measures approx. 2260mm x 4030mm. 
• A0 Poster. For the poster towers in and around the city centre and Hyde Park, Headingley etc. Poster must be bright and bold to stand out from the ‘noise’ created by other advertising. 
• A6 double sided flyer to distribute around bars and venues in Leeds. 
• Publication Adverts. Several adverts for printed publications. 

Optional elements:

• Private View Email Header. A high quality digital invite sent out mainly to industry contacts/ friends to promote the show. Animation and interactive elements are welcome.
• Online Graphics. Several graphics for our website, social media channels and online advertising. 
• Exhibition Guide. A printed guide handed to visitors at Blenheim Walk to guide them round the exhibition. 
• External Signage Vernon Street. Usually includes 3 or 4 pieces of external signage.

Our first point of research was to walk around the University (old building and new building) in order to find some inspiration of how we could start approaching the brief. We all took photographs while we did this as well as gathering leaflets/flyers that we found around uni whilst exploring.