Monday 7 January 2019

Further Info Research

D&AD have provided an article to research further into regarding the brief. The article was published by Public Health England, titled 'New data reveals 420,000 cases of STIs diagnosed in 2017'.

A report published by Public Health England (PHE) reveals that while the overall rates of sexually transmitted infections (STIs) remained stable in 2017 compared to 2016, there was a 20% increase in syphilis (from 5,955 cases in 2016 to 7,137 cases in 2017).

Across all STIs, the highest rates of diagnoses continue to be seen in 16-24 year olds. Making it important to increase condom use and encourage testing following changes in partners, in order to decrease transmission of infections...which lead to why PHE launched Protect Against STIs in December 2017, a sexual health campaign aimed at promoting condom use in this key demographic.

Dr Gwenda Hughes mentions...

  • "...The impact of STIs can be considerable, with some causing infertility, pelvic inflammatory disease and harm to unborn babies..." This could also be something to mention throughout my approach to the Durex campaign- mention heavy issues in order to catch the publics attention and so that they take carrying a condom more seriously.
  • "...Consistent and correct condom use with new and casual partners is the best defence against STIs..."- Facts

Important statistics to mention throughout the campaign where possible:

  • There were 7,137 diagnoses of syphilis reported in 2017, a 20% increase (from 5,955) relative to the year prior and a 148% increase relative to 2008.
  • There were 44,676 diagnoses of gonorrhoea reported in 2017, a 22% increase (from 36,577) relative to the year prior.
  • There were 441 diagnoses of first episode genital warts in 15 to 17 year old girls in 2017- a 90% decrease relative to 2009
  • Over 1.3 million chlamydia tests carried out and over 126,000 chlamydia diagnoses were made among young people aged 15 to 24 years.

                      

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